I've been trying to remember when I first realised books
piled at the front of shops aren't necessarily proving hard to sell. For years,
I walked past them as fast as I could, head bowed, eyes averted, burning with
sympathetic shame for the authors whose books no-one wanted to buy. I felt sad
for store managers too, the ones who found themselves with so many of a
particular title silting up their shelves that the only way they could shift them
and make way for new stock was by ramming them down the necks of undiscerning
shoppers looking for a quick gift; or, worse still, by selling them cut price.
It never, ever struck me that publishers might want them to be there, or that authors would be proud.
It never, ever struck me that publishers might want them to be there, or that authors would be proud.
When John Lanchester's 'Capital' came out, I gazed sadly at
the stacks of thick, white-backed books. Such high hopes dashed low. It made me
feel a little sick. And my heart gave a thud when passing Julian Barnes 'The Sense of an Ending' at the exit. So many of his books had been left unsold they'd
had to make a special cardboard bookcase for them and stick them at an angle to
catch your eye as you left the shop. "Buy me!" they cried as
customers slithered past, trying not to notice. It was as if we'd come across
Prince Harry sitting naked on the pavement, begging.
For many years, I had trouble seeing the point of buying two
books and getting an extra one free. Who would want three identical books? Was
the idea that you'd enjoy them so much you'd read them over and over and would
need a ready replacement for when the first and second wore out? The only time
I had any use for these offers was when my children were small and forever
going to birthday parties. I'd buy three of a kind, keep one for us and wrap up
the others to give away. I can't remember when I found out they could be different titles. A shop assistant told me - not very long ago.
For the most part, my practise in high street shops has been
to head straight for the book-order counter or . . . to those awful shelves
where books are arranged not by author or title or genre or anything predictable
but by sales. I like series. New Ian Rankin book? New Ruth Rendell? For years I
would be a customer in waiting. But by the time I had an excuse to buy one -
like a holiday or a wait in an outpatients department . . . they'd be arranged in
frames so you had to begin at no.1 in order of popularity and work your way
through - they could be anywhere.
Until I began to buy online, my book-buying experiences were
rarely good ones. I'd arrive at the poetry section, find it moved and find
myself demanding of some poor customer browsing romances to tell me where it
had gone. On a hunt for paper in a shop where stationary had been muddled with
novels, I came across a (non-fiction) section entirely devoted to people who'd
had terribly sad lives. I was incredulous. "They're all put
together!" I exclaimed excitedly to someone hovering along the shelves.
"Can you believe it! Books about sorrow and personal suffering have become
a category!" She stared. (I think she might have been planning to buy one
once I'd left off ranting and had gone round the corner at the other end of the
stand.) I didn't do too well at the whirligig with puzzle books either.
"Look," I said to my children. "Look how much you have to pay
for these little books with tear-off strips! What a rip-off!" I read a few
questions out loud - then had to move out of the way because someone was reaching
across us to take one of these very books - and buy it.
I'm still struggling with the concept of promoting books by
pretending they're in a jumble sale. I still can't persuade myself to feel
comfortable as I pass them buy. I'm glad we can buy on-line. I would have liked
to end this post by saying I look forward to the revival of small independent
bookshops. I think I had planned it to end that way. But, for all that little
shops don't have room for tables, I don't think I specially look forward to
their return either. I browse the virtual bookshelves every day. And I enjoy
them.



12 comments:
Hmmm.. Interesting. Now, every time I see a jumble of books, I'll think of you. I really don't dare go into book stores any more, and don't dare look at what's for sale on-line; we ran out of shelf room years ago even though we have given away, and donated to various libraries, now my tables and every flat surface must resemble the stores you visited. (And, I love it!)
Hi, Barbee. Lots of books in a house, whether shelved, piled or spread - can be wonderful. But the ones at the front of shops are very regimented and the piles are of identical books - which would never happen in a private home.
Oh, I love the remainder table at one of my favourite indie bookstores, and have picked up some terrific books and bargains there. It's the first place I head when I shop, to have a leisurely trawl through the titles. Like a buffet of tempting goodies. Don't feel sad for them. Sometimes, they're just overstocks of an old edition -- when someone republishes a new one. Meanwhile, they're finding new readers.
Hi, Helen. Remainder tables are one thing - these are another. Maybe they don't do this in Canada - but here, publishers pay to have the books they are promoting stacked in neat piles on tables at the front of the shop. That's exactly it - they look unwanted but this is supposed to make them desirable. They are the books where large sales are anticipated. My reaction, is all wrong - it isn't in keeping with the psychology of this kind of marketing. I couldn't explain why it works - though I assume it does work or the practice would die out. Maybe it's that people other than me, readers more in tune with 'the way things are done' know these are the books 'everyone is reading' - the award winners, the famous writers . . . (dot, dot, dot).
Mmm, an interesting post! I worked part-time in a small, independent book shop for a few years, which as a lifelong book buff was most enjoyable. We never did things like this and I presume that it's mostly the big shops that do.
Sadly high street book shops are a dying breed thanks to the likes of Amazon which I don't use. I do however occasionally buy second hand books online. Flighty xx
Hi, Flighty. I had a Saturday job in a bookshop when I was a teenager. While writing this post, I thought about it. I thought about one of our dearly departed local bookshops where I live now. I thought I'd end up saying something like 'Of course, small bookshops don't pile books like this . . .' and praise them. Then, I realised I really do read more, really do buy more books, now I buy them on line. I have to face up to this. I have to face up to my husband about this too! He only buys online if a book is out of print and the local second hand bookshop doesn't have it. He'll travel to a different town to buy a book from a shelf if it's not in stock here (rather than order it, even from a 'real' shop) - and is generally flying the flag of supporting print-on-paper and of physical bookshops in general.
This house has books all about the place and it drives me nuts. I much to prefer to read a book from the library so that it goes out of here once read. And before I buy a book I know I might want to keep I like to see it. That's why I don't care too much for buying online. Not that I don't do it. I think of the cheaper price as being a kind of personal tax rebate, seeing as the mighty Amazon prefers not to pay tax here.
I'm told the Kindle experience is good for weaker eyesight, and it's the end of the clutter of books but, blimey, it seems like just another route to acquisition.
Hello Colleen. We decided to dispose of books when we found we were running out of floor space as well as wall space and the books at the side of the stairs were encroaching so far onto the steps it was getting awkward to go up and down.
At first, I thought we might sell them on Amazon but I kept not posting them immediately so I had to send them first class in a panic - thus making a loss - so I gave up.
Now, we are gradually shipping them out to bookshops. The ones I mind about, I put on a Kindle instead. Poetry and books with pictures have to stay as the 'real' versions.
Libraries - the times they open round here can be very odd and inconvenient. And I kept forgetting to take them back. So fines amounted to as much as if I had bought the books instead of borrowed.
So now (for me - other members of the family behave differently)the Kindle rules!
I know what you mean (I think) about becoming acquisitive. I find more and more and more to put on the Kindle. Mostly they are very good and I gobble them up. (Not necessarily the right way to read. I keep challenging myself about this.) The ones which are rubbish or not to my taste - I abandon. This is liberation. Before, whether library book or bough, once I'd started it,I felt I had to plough on to the very last page.
Hello, I was very interested to read your post. It is fascinating to reflect on how our book buying habits are changing and how we honestly feel about it. Like you, I feel I should be mourning the loss of the small bookshops, but on line shopping is so convenient and, as you say, it's so easy to browse.
I'm afraid I love bookshops. And small areas of books in other shops. I love jumbled piles, orderly "buy me now because my publisher paid to have me here" piles, 3 for 2 piles, shelf upon well ordered shelf... I used to happily spend hours browsing, always happy to come upon a new author, or an old friend. And I love second hand bookshops. And those sad boxes of dog-eared books that stand outside charity shops. I don't have the energy for such places nowadays, and I do love buying on line, but I find that a poor way to suddenly happen across a book I have never heard of and just fancy giving a go.
Hello Wendy. I'm beginning to think you and I are in a minority here!
Hello Janet. I'm clearly batting on a sticky wicket. It seems most people commenting enjoy the piles of books. Of course, they and you have got a head start by realising why the books are there - that they are not being remaindered but promoted . . . Charity shop books - I'm trying to be disciplined. I mean it when I say our house was becoming unmanageable because of the number of books in it. We'd always hoped to live somewhere big enough to house a library. We've had to set that dream aside. Trouble is, one of our children has taken over where we left off. Bedroom bookcases are full, space under the bed is crowded, the floor is filled with piles of books - and now they are spreading onto the landing. Parents are supposed to set a good example and reading is supposed to be good . . . but in our family it seems to have got out of hand.
3 for 1 at the Body Shop - and the assistant looked at me blankly when I said - but - I don't WANT 3 bottles of shampoo!
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